All Day I Dream About Sneakers was a global branding project created for adidas Originals, inspired by their brand creeds, ‘Impossible Is Nothing’ and ‘Celebrate Originality’. The project brought to life the world's most "original" range of sneakers, which we ( Dimitri Kalagas & Chris Cork ) concieved, designed and directed into sculpted models. The full campaign extended into in-store posters, visual merchandising displays and a limited edition book.

The project showcases the story and kicks created by the world’s original sneaker freak, Herr Fritz Träumer – a mythical and enigmatic sneaker designer who dedicated his lifetime to constructing the most original range of sneakers ever seen.

A true visionary, Herr Fritz Träumer saw vast potential in the sneaker well beyond their athletic function and humble appearance. Absorbed daily in a world of sneaker design, he dreamed beyond the realm of possibility and quietly penned in a series of notebooks and journals, visions of sneakers that were truly out of this world.

FINAL WORK